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Since 1992, AJR Media Group has serviced the travel and tourism industry through the placement of effective and efficient advertising and marketing campaigns in some of the country's leading travel media - including traditional and online products.
With headquarters in Houston and offices in Dallas and Austin, the seasoned team of AJR professionals has an extensive background and experience in travel and tourism marketing and sales. With today's challenging travel marketing environment, the AJR experience is beneficial in consulting with the Texas travel industry.
The benefits of working with a company like AJR are obvious when considering the broad range of travel products represented including:
- TourTexas.com - the #1 independent Texas travel web site
- Texas Highways magazine
- TexasHighways.com
- Texas State Travel Guide
- Texas Events Calendar
- AAA magazines in over 37 markets nationally
- Vacation Publications
- Discover America - The Official USA Travel Guide
- DiscoverAmerica.com - the official travel & Tourism website of the United States
While the Internet has presented some challenges to traditional thinking when it comes to travel marketing, it is providing many more opportunities to increase the efficiency and effectiveness of the travel industry's marketing investments. "When it comes to new technologies, our position is that an integrated approach - one that leverages the strengths of each medium - is the smartest path towards success in today's competitive environment", says Nelson J. Gumm, President and CEO at AJR Media Group. "It's the same approach that we've called the 'media mix' for decades. It's just that today, we have new media in the mix and we are helping our clients to aggressively harnessing the power for their benefit."
One of the media products owned and operated by AJR Media Group (a division of AJR Media Group) is TourTexas.com - a partner of TTIA and its members since 1996. TourTexas.com provides clients with industry-leading exposure online and quality leads from Texas-bound travelers. Recently unveiled, the freshly re-designed TourTexas.com offers more content and be more dynamic Texas travel information than ever before - all focused on encouraging users to travel in Texas.
For more information on the products and services offered by AJR Media Group, call 713.942.7676, e-mail info@ajrmediagroup.com or visit www.ajrmediagroup.com.
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